Promotional Photo Shoot For Idrive UK

Studio Practice 3B – Final Evaluation

Wasim Latif

Studio Practice 3B

Final Evaluation

At the start of the second semester my issue based question had become do luxury cars higher our status or better our ‘personality’? Whilst looking at this issue I also decided to look at how adverts are targeted at different genders and age groups. As the issue I started with had been looked into at great detail and photographic testing had been done it was now time to start photographing at professional level.

For outcome 1 I researched into different photography genres linked to car photography and how car photography uses different styles of it own in advertisements. I researched ideas and techniques on ways of photographing cars. Looked at different areas of publishing locations such as magazines, car brochures and websites for different types of genres and target markets such lifestyle magazines.

For outcome 2 I have shown knowledge and understanding of theoretical and contextual issues as I have gathered research from Internet sources and books that I had used in my dissertation. My dissertation is very closely linked to my studio practice module as it is based on car photography and whether all car photography is advertising, the dissertation also addresses how car photography uses different photographic genres.

For outcome 3 I have shown the photo-shoots I have done for my project. It shows developments of photographs throughout 10 shoots I have also including besides my contact sheets actual photographs to show how I have made sure the photographs look in actual print before moving forward. I have also problem solved as required at certain shoots, some of the problems required research, which can be seen in my folder and on my blog.

For outcome 4 I have addressed the working methodologies and the parameters of professional practice, production and presentation. I have done this by researching laws of being a sole trader as I want to work as freelance photographer. I have researched on ways of getting work published and also found contact information for potential clients. I have also shown research regarding health and safety, ethics and morals of photography, available insurances and I have shown how I am promoting my self through the use of a website and handing out business cards. Also to cover the professional practice I have shown work that I have had published.

For outcome 5 I have shown communication and feedback based on project requirements, problem solving and improvement of photographs. This has been communicated to specialist and non-specialist audiences. In my folder I have shown communication via social media, emails, text messages and feedback sheets.

For outcome 6 I have had personal responsibilities for own decision making and time management to ensure I adhere to set deadlines. I have done this by following Gant planners and a plan to take control of my photo-shoots. In this outcome I have also shown videos to show amount of time spent on photographing and post processing that can easily lead to missing deadlines. But time management skills were planned and managed well as project deadlines were not missed.

Everything that has been put in my folder has been evaluated on my blog. When reading my blog if wanting to refer to folder it shows on my blog on what page number to look in my folder as the pages are numbered.

My final portfolio photographs have been put together to appear as a car brochure I have added text to the photographs. The photographs are of a luxury Rolls Royce, of which I captured different parts of to display in final portfolio to make it appeal to different audiences. As In I have photographed the engine and put text besides it to talk about the power of the car, this would appeal to a person wanting power with their car. I have also captured the boot of the car were I have input a bag into the scene to show boot space this would appeal to someone who wants to know if there is enough boot space for luggage.

Overall the project has been successful, as I believe I have been able to answer questions that my proposal was asking throughout the whole of the final year by accessing research. Following on from this I have also addressed some issues by photographing cars to see if I can capture cars in certain ways to make them appeal to certain age groups and genders. I have also been able to recreate adverts that appeal to people who buy luxury cars fulfil parts of their lives and to live up to the delusion of creating a status and personality through their cars.

Studio Practice 3B – Best Practice

Studio Practice 3B – Final Portfolio

Above are 16 of my final portfolio photographs for studio practice 3B. Over the final year of my photography degree I have aimed to answer questions for my proposal, which was do luxury good improve our status or better out personality, which developed into focusing on the subject of luxury cars. Narrowed down to luxury cars and with the help of my pro practice module a and my final year dissertation helped me to understand the thought process behind car advertising and how it works to draw in the audience to make them want to own cars that fulfill part of their lives meaning in some cases people psychologically improving their status or making their personality better. One of the publishing avenues were car brochures that showed the audience what certain car brands offer focusing mainly on the car. Although lifestyles are portrayed in many adverts of cars I aimed to photograph the car in a still life style photographing the true beauty of a prestigious luxury car in the Rolls Royce. Above I have put together photographs from several of my shoots in a car brochure style along with text, which is taken from Rolls Royce car brochures to which I have shown links below. I have recreated a car brochure that appeals to different age groups and genders who are thriving to own a technology filled, comfortable, spacious and powerful luxury Rolls Royce.

Text taken from Rolls Royce brochures, link to brochure:  http://www.rolls-roycemotorcars.com/media/299258/99paa12736_range_brochure.pdf

2nd link: http://www.rolls-roycemotorcars.com/media/301680/e229578_rrc_phantom_consumer_booklet_pt.pdf

Studio Practice 3B – Outcome 3 – Problem Solving

Outcome 3

Page: 103-106

Problem solving

Aim of this post is to share information on solving a problem regarding photographing car interior.

Throughout the last few months I have come across a problem which is not being able to capture the wide angle of the car interior due to my lens not being wide enough, to problem solve I would have to use a wide angle lens which would allow me to photograph spaces in tight situations. I have done research on available lens in the Nikon range i would look into purchasing the future to help me in resolving this problem.


On this link above i have been able to understand that the Nikon 14-24mm lens would be ideal for me some of the things the webpage states are ‘Wide angle lenses are great for landscapes and they don’t come much better than this hefty chunk of optics. Revolutionising the wide angle lens world is the Nikon 14-24mm. It’s important not to confuse this super wide lens with a fish eye lens. Fish eye lenses are used for creativity and warp the image in a circular direction. Super wide angle lenses should keep lines almost straight when viewing lines parallel to the camera sensor.’

information below with photograph has been taken from linka bove

Nikon 50mm f/1.4

Sensor Type: Both DX and FX Sensors
Filter Size: N/A
Aperture Range: f/2.8 – f/22
Construction: 14 elements in 11 groups
Autofocus: Yes
Minimum Focus Distance: 0.9ft
Angle of View: 114° – 84° (FX) and 90° – 61° (DX)
Weight: 970g

Also during this research i have come across more information on this Lens taken from:  http://williambeem.com/gear/nikon-14-24mm-lens-review/

This link has also proved that as a wide angle lens the 14-24mm lens would be best as a wide angle as all other wide angles lenses cause major distortion to the scene compared to the 14-24mm Nikon. Examples of photographs taken with this lens are shown on the link above or can be seen in my folder in outcome 3 page:

Moving forward after this research into this problem solving I have made the decision of purchasing this lens for the use of future car interior shoots when I have the funds to purchase this lens.

Studio Practice 3B – Outcome 5 – Contacting and Feedback

Outcome 5

Page: 1-16

Communicating information, concepts, project requirements and problem solving solutions to specialist and non-specialist audiences.

My aim of this post is to talk about evidence that shows I have communicated with potential clients and clients. It also shows a plan I have communicated to a client and shows how I have communicated to a client via text messages and email throughout my project to do jobs and photography for my project. It also shows how my client and my self have shared my photography on social media to a specialist and non-specialist audience. Also shows how I have had specialist and none specialist problem solving feedback in email and feedback sheet form.

Page 1: Shows contacting potential clients for photography.

Page 2: Shows contacting a client and getting a response who wanted to what my ideas were so sent a plan of what I had in mind.

Page3: Shows an email to a client who I am still arranging a photoshoot with for several cars who specialises in customising luxury cars.

Page 5-6: Shows communication to a client via email and text messages to arrange photo-shoots, I have done a lot of work for this client and also use the cars of this client for my project.

Page 7: Shows my client and my self-sharing my photography on social media to a specialist and none-specialist audiences who have shown interest by liking the photographs. Also one of the posts show 6836 people has seen one of my photographs.

Page 8: Shows a screenshot of my Instagram and shows how I share my photography with specialist and non-specialist audiences.

Page 9-10: Shows how I have emailed a friend who is a non-specialist to get feedback on problem solving and on my photography to improve and get better results for my final portfolio.

Page 11-16: shows feed back sheets from specialists such as tutors and peers, who have given me feedback on problem solving, project ideas and improvement to final portfolio photographs. Page 12 shows feedback on project ideas from one of my peers. Page 13 shows feedback from one of my peers on project ideas and photography techniques. Page 14-15 shows feedback from tutor and peers on some of my photography and how to improve on my photography for my final portfolio photographs. Page 16 shows feedback from tutor on how I can improve on my photographs, blog and folder.

Outcome 5 has been successful as I have been able to achieve the outcome, I have communicated with clients, communicated ideas and photographs to specialist and none-specialist audiences. I have also been able to get feedback on photographs and project ideas to make improvement throughout my project. Moving forward in professional practice I will cay on sharing ideas and my work to get feedback and make adjustments and improvements to get the best out of my photography.


Studio Practice 3B – Outcome 6 – Planning/ Time Management – Video

Outcome 6

Page: 7-10

Personal responsibilities for own decision-making and time management to ensure adherence to set deadlines.

My aim of this task was to create videos through out my project to show time taken on photo shots and post processing.

What I have done is created 3 videos throughout this project that show time taken on just post processing for one photograph or video that shows the process of one photograph whilst I am capturing it through to post processing.

The first video below shows the post processing that is under taken on one composite image photograph, although the video has been speeded up the post processing took 1hour and 40minutes on this photograph.

The next video down shows another video of post processing, composite image being edited in this video did not take as long as the first one it was a 3 image composite unlike the first one which was a 10 image composite. This photograph took 48 minutes to edit.

The 3rd video below shows the full works from capturing different frames of the composite image then post processing the image. This video shows how much goes into capturing it first before the post process. Capturing the photograph after setting up took 4 minutes and post processing took 1 hour and 10 minutes.

These videos are perfect examples of how much time has to be spent on post processing for composite images, as layers have to be put together. It helps to understand how important time managing is when so much time is spent on capturing a photograph and then post processing it. Moving forward in professional practice I will manage my time so I know what is expected in the shoot and in post processing I would also have to consider charging extra for post processing as the post processing takes longer than taking the photograph.


Studio Practice 3B – Outcome 6 – Planning/ Time Management

Outcome 6

Page: 1-6

Personal responsibilities for own decision-making and time management to ensure adherence to set deadlines.

My aim of this post is to talk about planning that was done throughout this project.

What I have done to plan and time manage for my personal responsibilities and decision-making is that I used a Gant planner from the start of my project to time manage and take note of what needs to be done before my formative and summative deadlines, the Gant planner controlled the 6 outcomes for my project so I could insure what to include in my project and by the deadlines I had set, my Gant planner can be seen in outcome 6 of my folder on page 1-2.

I also used a photo-shoot planner which was a plan that I had created for my self which allows me to note down which shoot I am doing, what date I am doing it, if I have contacted the owner of the car to get permission and arrange date/ time. Also to note down how long I have spent on the photo-shoot and how long I have spent on post processing, which allows me to work out an average time for photographing and post processing so I can charge a client based on amount of time I have put in photographing and post processing. This plan can be seen in outcome 6 of my folder on page 3.

Page 5-6 showed me a plan for final stages of my project, taking note of formative assessment, Easter holidays, summative assessment and feedback time for project.

The planning has been succefull for this project has it has allowed me to plan and time manage according to deadlines. Moving forward for my professional practice after this project I can use this type of planning to meet client deadlines and makes decisions according to time available and charge clients based time arranged.


Studio Practice 3B – Outcome 3 – Problem Solving

Outcome 3

Page: 97-101

Problem solving

My aim of this post is to share information on problem solving that occurred in shoot 7 but was not able to resolve it as I did not have the strobe light so had to wait until I could light paint in low light conditions however I did resolve the problem shoot 10 when I had the portable strobe.

So above I have shown in top left frame of the example above that light painting is not affective in low light conditions as it does not affectively illuminate the body of the car. To Problem solve in average light conditions I used a Lencarta portable strobe shown in a set up on the right frame. This allowed me to illuminate the car in the available light conditions using a faster shutter speed. I used a 120cm strip box. Which directed the light along the car. Still photographed car in a composite format so layered the frames together in Photoshop as I would do when light painting. This idea was inspired by car photographer Scott Kelby who uses strobes with strip boxes to photograph cars in average lighting conditions as he uses a faster shutter speed and low aperture of around f/22 unlike the light painting were longer exposures have to be used only successful in low light conditions example of Scott Kelbys photo-shoots are shown below from YouTube that I took inspiration from. further inspiration  and problem solving information for  creating light painting composites during normal light conditions from this video below which shows photographer Lee Morris photographing a car during normal light conditions using strobes on location with fast shutter speed and low aperture to rule out daylight.

This was a successful problem solving technique and now that I own the portable kit I will use this on future techniques to illuminate the car in normal light conditions.

Studio Practice 3B – Outcome 3 – Shoot 10 and Video shoot

Outcome 3

Page 79-85

My aim of this shoot was to make a video to show the process I go through to create one composite photograph.

In this shoot I light painted the car using a Lencarta portable strobe with a 120cm strip box and then added the Westcott ice light, light painting to the photograph. This was the first time I used the portable strobe on location photographing a car the light did appear harsh compared to the Westcott ice light. Very affective option during normal light conditions when wanting to photograph a car and wanting to achieve the artificial illuminated affect. I also captured a few detailed photographs of the Rolls Royce to use towards my final portfolio, they were captured using the portable strobe which is lighting I have not used throughout this project but successful in capturing sharp detailed low aperture fast shutter speed photographs. I will still use the Westcott ice light to illuminate cars during low light conditions when the shutter speed can be delayed to light paint rather than the strobe as I prefer that be my style.

This shoot has completed the photography for this project; I will now start to put together my final portfolio in a car brochure style. I will discuss the video more in detail in outcome 6 which talks about time management and the video being a perfect example of the process and time taken during capturing one photograph in the composite style.